PROSTAR net new sponsorship deals
International sportswear firm Prostar unveiled as new stadium sponsor and official kit supplier to Shrewsbury Town Football Club.
Shrewsbury Town FC has announced significant investment into the football club following the completion of two major sponsorship deals with international sportswear brand Prostar.
The first deal sees Shrewsbury Town’s new stadium officially named as the Prostar Stadium. In a separate agreement Prostar will also become the official kit supplier to Shrewsbury Town and will supply kits for all teams from the first team to the school of excellence. Both deals will run over a four year period.
Prostar has designed new home and away kits specifically for the Shrews. The exciting new home jersey design maintains the club’s unique “Royal and Amber” colour combination.
Announcing the agreement, Jon Harris, general manager for Shrewsbury Town, said: “We are very pleased to be working with Prostar over the next four years. Everyone at the club is eagerly anticipating our second season at our new home and we are delighted that it will be known as the Prostar Stadium.”
He added: “Our players are looking forward to wearing the matchday kit and trainingwear supplied by Prostar and I’m sure all our supporters will be happy with the high standard of extensive products that will be available in the near future.”
Commenting on the deal, Shane Bray, sales and marketing director for Prostar, said: “Prostar is delighted to have secured these two sponsorship agreements with Shrewsbury Town football club and we are extremely excited about working together over the next four years. Prostar is an ambitious brand and we feel that we share a lot of aims and ambitions with the club.”
He added: “Prostar has been supplying high quality sportswear in the UK and internationally for over 100 years. The company is one of the UK’s leading football brands which supplies over 40,000 teams at all levels. Following the company buy-out in May 2007, the new management team have recognised the importance of brand exposure through pro club sponsorship. The naming of the Prostar Stadium and the complimentary kit agreement demonstrates Prostar’s ambition to continue to increase the brands awareness and position in the professional arena.”
The kit deal with Prostar, who have an unrivalled reputation for quality, will allow Shrewsbury Town access to one the largest high quality training and leisurewear portfolios in the sportswear industry, with extensive new ranges available to fans via the club’s retail outlets.
23/07/2008